ICBA - Publications - Social Media Minute - January 2014


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The latest social media news and tips for community bankers

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ICBA Hosts New Years Financial Literacy Twitter Chat
With the new year already underway, many of your community bank's customers are setting personal finance goals and looking for resources to help achieve the goals. To this end, ICBA is hosting a Twitter chat on Friday, Jan. 31 at 2 p.m. Eastern time, to discuss tips, tricks and resources from financial literacy experts to inform consumers on this very topic. Read more for full information.

Final FFIEC Social Media Guidance Released
Last month, the Federal Financial Institutions Examination Council released final guidance on the usage of social media by financial institutions. The guidance is meant to not impose new regulations or requirements to the usage of social media. Instead, it seeks to provide clarification and alert of risk related to the usage of this channel. Read more.

Go Local for the Holidays Social Media Success Stories
In 2013, ICBA launched its annual Go Local for the Holidays campaign with two new social media ideas: a Twitter chat and a Facebook contest. Both the chat and contest garnered an impressive amount of engagement and has enhanced the conversation on all things local for the holidays across social media. Read more.

2014 New Year Resolutions: Social Media Edition
The beginning of a new year is a great time to reflect on the past and to capitalize on future opportunities. Here are some ideas and goals which you may or may not have reached in 2013, but can make a part of your 2014 social media goals as a community banker. Read more.

What is Social Success?
Starting any type of marketing or communications campaign should include a measurement for success, but in a new space such as social media, what would those measurements be? Read more.

Reputational Risk: Do You Know What’s Being Said About You?
With the new FFIEC guidance emphasizing reputational risk, it’s important that community banks keep an eye on the web to see what’s being said about them. With nearly 1,200 members using the ICBA Social Media Monitor, participating community bankers can search up to five keywords, allowing them to find even more mentions of their banks from consumers, media and policymakers. Read more.

Social Content Wanted: Get Featured in ICBA’s Social Media Channels
Do you want to be featured on ICBA’s Twitter, Facebook, or LinkedIn channels? As the nation’s voice for community banks on social media, we are constantly looking for positive stories and content from community banks around the country.

Please submit all content to ann.chen@icba.org.

LinkedIn Social Media Group for Community Bankers
Do you have a question related to social media that’s specific to community banking? There’s a group for that on LinkedIn! Recent hot topics include posting photos from inside your bank, FFIEC guidance and partnering with local influencers. Join here.

Social Media Landing Page for Community Bankers
Want more resources on social media? Check out ICBA’s Social Media Landing page which includes relevant hashtags, who to follow on Twitter, compliance resources and more. More Social Media Resources.

Take this edition’s Quick Poll Quick Poll on social media hurdles, and view results from the previous poll on social media policy.


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