FOR IMMEDIATE RELEASE
ICBA Launches ICBA Social Media Monitor: First and Only Social Media Tracker for Community Banks
Washington, D.C. (August 11, 2011)—The Independent Community Bankers of America (ICBA) today announced the launch of its premier social media–monitoring solution, which is the first and only solution created exclusively for community banks. The ICBA Social Media Monitor, which is being offered at no cost to ICBA members, will allow community banks to stay connected and engage with their customers on a wide range of social media platforms.
“Social media is affecting the way we all do business and communicate; community banks, as relationship-driven businesses, are no different,” said Chris Lorence, ICBA executive vice president/chief marketing officer. “Community bankers are innovative and want to interact with their customers one-on-one, in ways that are convenient and comfortable for them.”
As part of the social media dialogue, the ICBA Social Media Monitor allows community banks to see what their customers are saying about their bank, its brand and even the products and services it offers. The service provides direct insight as it searches millions of tweets, Facebook posts, blogs and hundreds of other social networks for mentions of their community bank’s brand. Additionally, the monitor allows ICBA members to receive a daily email alert that aggregates the number of mentions about their community bank.
“ICBA understands the importance of reputational risk and the responsibility community banks have to both protect and promote their good name—in both the real and virtual worlds,” Lorence said. “ICBA’s goal in creating this tool for our members is to help them get their feet wet in this ever-evolving communications space so they can take the first step of listening to the social media conversation to learn new ways to interact with their existing customers and attract new ones. Social media transcends all age groups and is developing into a value tool for gaining insights and trends.”