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ICBA’s ‘I Love My Community Bank’ Campaign Launches on Valentine’s Day

Campaign Encourages Consumers To Talk About Their Local and Personalized Banking Experience

Washington, D.C. (February 14, 2011)-Today, the Independent Community Bankers of America (ICBA) launched a national marketing and communications campaign to celebrate what the association loves most-the nation's nearly 7,000 Main Street community banks, which serve the needs of their local customers each and every day. 

"The ‘I Love My Community Bank' campaign was created by ICBA as a method to support the new status of the industry in the wake of banking reform," said Chris Lorence, ICBA senior vice president/chief marketing officer.  "The goal of the primarily social media driven campaign is to provide a creative forum for consumers and small businesses to share their experiences and show how choosing a community bank puts them at a distinct advantage."

The objective of the ‘I Love My Community Bank' campaign is twofold in that it also brings national grassroots awareness to the importance of community banks in the financial system and the special role they play in America's economic recovery and stability.  The campaign will also be fully leveraged during ICBA Community Banking Month, which is recognized every April to promote the benefits of choosing a local community bank and the personalized service they provide. 

In conjunction with the campaign, ICBA has launched www.ilovemycommunitybank.com, an interactive website where consumers can post comments, upload a photo and deliver video testimonials about their community banking experiences.  A special Twitter handle (@iLuvMyCB) was created to both promote and highlight the campaign's entries. Consumers who share their stories will have the opportunity to be featured in ICBA's national social media campaign, which promotes community banks across the U.S. 

To encourage broad participation of community bank members, ICBA will supply turnkey marketing designs through several supporting ICBA's state associations, who will disseminate the information and marketing collateral to their state member banks who wish to participate in the program.

To set up an interview or to learn more about ICBA's ‘I Love My Community Bank' campaign, please contact Aleis Stokes at (202) 821-4457.  For more information about community banks, visit www.icba.org.