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ICBA Wins Several 2010 MarCom Creative Awards

ICBA “Profitability Solutions” Magazine and ICBA.org YouTube Videos Receive Platinum Recognition

Washington, D.C. (October 29, 2010)-The Independent Community Bankers of America (ICBA) today announced that several of its publications and campaigns won outstanding achievement awards as part of the Association of Marketing and Communication Professionals' 2010 MarCom Creative Awards.  ICBA's Profitability Solutions magazine and the ICBA.org YouTube video channel received platinum recognition while the association's annual report and brand identity standards received gold recognition. 

"ICBA is honored to receive these prestigious awards, especially for such a wide array of materials that we are proud to share with our nearly 5,000 community bank members," said Chris Lorence, ICBA senior vice president of marketing.  "I congratulate ICBA's talented and dedicated staff for their efforts in making everything that ICBA does of the highest quality and caliber."  

ICBA's Profitability Solutions magazine, which won platinum recognition in both the magazine/industry and magazine/association categories, is a quarterly publication that highlights the product and service offerings of ICBA's Service Network, preferred service providers and subsidiaries, which include ICBA Bancard, ICBA Mortgage, ICBA Reinsurance and ICBA Securities.  ICBA.org's YouTube video channel, which won platinum recognition in the web video category, features turn-key advertising for community banks to use in promoting their banks, as well as several spots that provide consumers with money tips while highlighting the benefits of working with their local community bank.

The 2009 ICBA annual report won gold recognition in the design/annual report category.  The annual report, entitled "Empowering Main Street," focused on ICBA's strong advocacy efforts with regards to financial regulatory reform and distinguishing Main Street community banks from Wall Street.  The report was tailored carefully to coincide with ICBA's marketing and communications campaigns, which tell the positive story of common-sense community banks and their role in helping Main Street economies.  Additionally, ICBA's brand identity standards won in the external communications program category.

Sponsored by the Association of Marketing & Communications Professionals, the MarCom Creative Awards recognize  marketing and communications professionals for achievements in creativity, writing and design in print, electronic and interactive materials. There were almost 5,000 entries submitted this year from throughout the United States and internationally.