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ICBA Launches “My Community, My Bank” Advocacy Web Site

Advocates Can Urge Congress to Fix Too-Big-to-Fail Policies

Washington, D.C. (September 23, 2009)—The Independent Community Bankers of America (ICBA) today launched “My Community, My Bank,” an advocacy Web site that educates policymakers and the public about the negative consequences associated with too-big-to-fail, while allowing individuals to send high impact personal messages to Congress supporting the need to repair the policies that contributed to the near collapse of our entire financial system.

“While poorly regulated institutions engaged in risky practices in pursuit of unstable investments, our nation’s more than 8,000 common-sense community banks continued to put the safety and soundness of their institutions and their customers’ investments first,” said Karen Tyson, ICBA senior vice president of communications. “This new Web site allows the American people to become part of the debate and tell Congress in their own words why it’s time to put an end to the flawed policy of too-big-to-fail.”

The new Web site, which is part of a larger campaign by ICBA that includes advertising, media outreach and grassroots mobilization, gives supporters three ways to send their message to Congress. They can submit a written letter to their representatives in Congress and even personalize their story by uploading a video. Using a map of the United States or a list on the site, elected officials and their staffs, as well as other visitors, can see on a state-by-state basis where supporters are located. The map also shows the locations of community banks throughout Main Street America.

In addition, the site offers education and information on the issue with facts about too-big-to-fail, news articles, op-eds, research papers, and key speeches and testimonies by ICBA leaders, members of Congress, regulators and other thought leaders on systemic-risk, regulatory reform, and other relevant topics. Also featured are ICBA’s print ads that have been featured in key policy publications such as Roll Call, The Hill, Politico, National Journal and The New Republic.

After visitors upload or send their message to Congress, they can virally share the site with friends, urging them to also show their support for the community banks that put the interests of friends and neighbors on Main Street ahead of speculators on Wall Street.

To learn more about ICBA’s new campaign, please visit www.mycommunitymybank.org.