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ICBA Independent Banker Names Four Community Banks to Excellence in Advertising Showcase

How Marketing and Advertising Produces Business Results

Washington, D.C. (Sept. 6, 2007)—ICBA Independent Banker, the national magazine of the Independent Community Bankers of America (ICBA), featured four ICBA community bank members in its September Excellence in Advertising showcase.

"The marketing and advertising campaigns of these four banks are excellent examples of how community banks can use innovative and creative concepts and solid, consistent messaging to reach their customers and produce great business results," said Karen Tyson, ICBA senior vice president and director of communications.

A panel of advertising industry experts considered 30 marketing and advertising campaigns submitted by ICBA member community banks and chose four entries for their creativity, use of media and effectiveness in reaching out to the community banking public. Three of the four profiled community bank advertising campaigns received high marks for their use of customer testimonials.

The four community banks featured in ICBA Independent Banker are:

  • Monroe Bank & Trust, Monroe, Mich., for its "Life's complicated. Banking Shouldn't Be" campaign.
  • Coast National Bank, San Luis Obispo, Calif., for its "It Takes" campaign.
  • BankCherokee, St. Paul, Minn., for its "Hola, BankCherokee" campaign.
  • Alliance Bank, Syracuse, N.Y. for its campaign to build up its home equity loan business.

Bank of Ann Arbor, Mich., and First Reliance Bank, Florence, S.C., are also featured in the magazine as "campaigns of note" for their advertising efforts.

Read about the details of each campaign at www.icba.org.

About ICBA

The Independent Community Bankers of America, the nation’s voice for community banks, represents 5,000 community banks of all sizes and charter types throughout the United States and is dedicated exclusively to representing the interests of the community banking industry and the communities and customers we serve. For more information, visit www.icba.org.