FOR IMMEDIATE RELEASE
ICBA Bancard Pilots V.me by Visa Service with Members
Las Vegas, Nev. (March 13, 2013)—ICBA Bancard, the payment-services subsidiary of the Independent Community Bankers of America® (ICBA), launched a pilot program today during the 2013 ICBA National Convention and Techworld® at the Wynn Las Vegas and Encore with several community bank clients in support of the new digital wallet service, V.me by Visa. The service is a commerce platform that extends the ease, reliability and security of payments for card holders, allowing them to authorize purchases using a single username and password at participating merchants.
“Community banks are always looking for new ways to expand upon their unparalleled customer service and vast offerings,” said Noah Wilcox, ICBA Bancard chairman and president and CEO of Grand Rapids State Bank in Grand Rapids, Minn. “Community banks that participate in this new program will benefit from heightened brand visibility, while also gaining valuable insights that will help them better serve their local customers in this important space.”
ICBA Bancard is expected to open the service up to all its debit and credit issuing clients in the second quarter. ICBA Bancard will oversee the upload of the issuer’s card art (per Visa’s requirements) and offer reduced monthly pricing for participating community banks.
“ICBA Bancard is proud to work with Visa in offering community banks a way to support a seamless and safe approach to online payments while providing a platform that helps issuers enhance brand awareness and deepen account relationships through value-added offerings such as near real-time transaction alerts,” explained Linda Echard, ICBA Bancard president and CEO.
For more information about the service please visit https://www.v.me/
About ICBA Bancard & TCM Bank, N.A.
ICBA Bancard is the wholly owned payment services subsidiary of the Independent Community Bankers of America. ICBA Bancard provides community banks with equitable access to cutting edge credit card options, debit card options, ATM and merchant processing solutions as well as exclusive services including the Fraud Loss Protection Plan, portfolio consultations and portfolio analytical tools. For more information, visit the ICBA Bancard website at www.icbabancard.com or call 800-242-4770.