FOR IMMEDIATE RELEASE
ICBA Bancard Upgrades Portfolio Assessment Tool
Washington, D.C. (February 5, 2008)—ICBA Bancard, the payments services subsidiary of the Independent Community Bankers of America (ICBA), announced substantial upgrades to its Web-based portfolio assessment tool, Automated Card Expert. Launched in 2002, the Automated Card Expert software helps community banks analyze their credit card portfolios for profitability, growth trends and peer comparisons.
“Our Automated Card Expert tool is unique to ICBA Bancard,” said Linda Echard, ICBA Bancard president. “The new upgrades enable community banks to more easily manage their card portfolios. ICBA Bancard is particularly grateful to the community bankers who worked with us throughout the development and beta-testing of the software to ensure the product is easy to use and truly of value to them.”
“The newest version of the software boasts powerful functions, including an intuitive portfolio analysis option that illustrates the potential bottom-line outcome of changes to annual percentage rates, fees and more,” said Scott Broughton, ICBA Bancard senior vice president of client services. “Advanced reporting and graphing capabilities also allow community bankers to visually quantify key performance indicators such as credit card account growth, penetration and activity.”
The expanded capabilities ease reporting for community bankers who must often divide their attention between multiple bank product and service lines. Automated Card Expert is a free benefit for ICBA Bancard credit card issuers and is the only tool of its kind available to community banks.
For more information about ICBA Bancard’s Automated Card Expert, go to www.icbabancard.com.