ICBA News Release
FOR IMMEDIATE RELEASE
ICBA and BancVue Celebrate Fifth Anniversary of Preferred Service Provider Relationship
Washington, D.C. (Nov. 19, 2013)—The Independent Community Bankers of America® (ICBA) today announced the fifth anniversary of its relationship with Preferred Service Provider (PSP) BancVue®, a provider of innovative products, including marketing and data-driven consulting solutions to community banks nationwide. Since becoming a PSP in 2008, BancVue has partnered with many ICBA-member community banks to help them attract and retain customers with dynamic rewards checking account programs.
“ICBA is delighted to celebrate our fifth anniversary with BancVue,” said Dan Clancy, ICBA executive vice president of services. “Utilizing BancVue’s programs, community banks are poised to win back market share from the megabanks, by supporting non-interest income, fostering new account acquisition and improving customer retention.”
BancVue’s brand of checking accounts with local and national marketing scale, Kasasa®, is offered exclusively to community financial institutions to help them achieve widespread recognition, increased retention and profitability. Kasasa gives community banks affordable access to big-budget banking research, products, world-class marketing and media planning, nationally recognized public relations services, hands-on training and personalized consulting.
“We are incredibly grateful for the support the ICBA has given us the past five years,” said Gabe Krajicek, CEO of BancVue. “We’ve successfully armed hundreds of community banks with products to help them thrive during a particularly volatile time for the banking industry. The partnership with ICBA has been instrumental to that growth.”
The Independent Community Bankers of America®, the nation’s voice for nearly 7,000 community banks of all sizes and charter types, is dedicated exclusively to representing the interests of the community banking industry and its membership through effective advocacy, best-in-class education and high-quality products and services. For more information, visit www.icba.org.
BancVue is a provider of innovative products, world-class marketing, and data-driven consulting solutions to community financial institutions across the United States. Featuring offerings like Kasasa, a national brand of superior products and marketing scale, BancVue products are designed to deliver controlled new account growth, higher profitability, and increased customer retention. Today, serving nearly 700 community banks and credit unions across the country, BancVue is empowering its clients to compete in and win the war against megabanks. For more information on BancVue, visit www.bancvue.com.