ICBA News Release
FOR IMMEDIATE RELEASE
ICBA Expands Preferred Service Provider Relationship with BancVue
Agreement now includes BancVue’s Flagship Solution Kasasa
Washington, D.C. (Oct. 24 , 2012)—The Independent Community Bankers of America (ICBA) announced today that it has expanded its Preferred Service Provider relationship with BancVue. BancVue has been a preferred provider since 2008, offering checking reward programs to community banks. The relationship now includes Kasasa, BancVue’s flagship offering.
“ICBA values its relationship with BancVue, which has enabled member banks to increase core deposits and deliver new customers through the REALChecking suite of products,” said Dan Clancy, ICBA executive vice president of services. “These services are enhanced with the addition of Kasasa, a powerful national brand of banking products, which includes free checking and savings accounts that tie in rewards incentives that influence customer behavior.”
The rewards that community banks are able to offer through the Kasasa program include a higher rate of interest, cash back, automatic donations to the customer’s selected charity, digital music downloads and more.
The Preferred Service Provider agreement will continue to include BancVue’s REALChecking suite of products, which offers rewards that resonate with each segment of the market to incent consumers to earn those rewards each month, which increases account retention.
“We’re honored our flagship brand has merited ICBA’s support,” says Gabe Krajicek, CEO of BancVue. “Our mission aligns perfectly with ICBA’s goal to create and promote an environment where community banks flourish.”
BancVue is the leading provider of innovative products, world-class marketing, and data-driven consulting solutions to community financial institutions across the U.S. Featuring offerings like Kasasa, a dynamic suite of banking solutions that make a difference with innovative accounts and money management tools, BancVue products are designed to deliver controlled new account growth, higher profitability, and increased customer retention. For more information, visit www.bancvue.com.