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ICBA Radio Ads Remind Policymakers and Public About Human Price of Too-Big-To-Fail

Washington, D.C. (April 30, 2010)—The Independent Community Bankers of America (ICBA), the nation’s voice for community banks, released two radio advertisements this week to remind policymakers and the public about the need to rein in the nation’s too-big-to-fail institutions through meaningful financial regulatory reform.

“ICBA has turned up the volume on its award-winning advocacy campaign to end the problem of too-big-to-fail with these timely radio advertisements that demonstrate its human price—Americans who lost their jobs, their homes, their livelihood,” said Karen Tyson, ICBA senior vice president of communications. “As the Senate continues debate on the future of financial regulatory reform, the ad urges listeners to tell Congress to end too-big-to-fail once and for all.”

The radio ads have been running consistently this week on Washington radio stations. ICBA also continued its run of related print ads in Capitol Hill publications. Additionally, ICBA is continuing to urge lawmakers by promoting the new ICBA “My Community, My Bank” Facebook page, which has already accumulated more than 1,000 fans who support ending too-big-to-fail, along with ICBA’s “My Community, My Bank” Web site, which allows individuals to send personal messages to Congress on the need to repair too-big-to-fail policies.

To hear ICBA’s new radio ads, click on the following:
ICBA Radio Ad #1
ICBA Radio Ad #2

For more information, visit www.icba.org.

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