FOR IMMEDIATE RELEASE
ICBA Bancard’s Subsidiary, TCM Bank, N.A., Sponsors Summer Back-To-School Promotion
Benefits Community Bank Customers and Local Students
Washington, D.C. (August 13, 2013)—TCM Bank, N.A., a subsidiary of ICBA Bancard, today announced that it organized and sponsored a summer credit card promotion for its agent bank clients from May through July. The idea behind the promotion was to help community banks grow their credit card portfolio while giving back to the students in their communities.
“This promotion was very successful because it combined the best things about community banking—high-quality personalized service, an excellent credit card offering and support for the local community,” said Paul Weston, president and CEO, TCM Bank, N.A. “At TCM Bank, we are proud to be the ‘back office’ for our agents, helping them to be successful with very competitive, bank-branded credit card services.”
Nearly 70 banks participated in the promotion, and the five that submitted the most credit card applications were announced as winners. TCM supplied 48 backpacks filled with school supplies along with balloons, Frisbees and T-shirts to each winner. Some of the winning banks held their community day event in conjunction with local youth organizations.
“We are so pleased to be winners of the TCM Bank Summer Visa® campaign. As our area’s hometown community bank, we continually strive to give our customers the personal service they deserve and help them reach their financial goals with the best products possible,” said S. Phillip Collins, president and CEO, Sound Bank, Morehead City, N.C. “Our campaign was a huge success because our associates were happy to offer such a high-quality Visa product to our customers while also giving back to local students. It was a true win-win.”
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About TCM Bank, N.A.
TCM Bank, N.A., a subsidiary of ICBA Bancard, provides payment services for community banks including credit card program consulting, portfolio acquisition, product development and agent bank sponsorship choices. Through its Total Card Management™ program, it helps community banks promote their branded cards while limiting their exposure to risk and expense. For more information, visit www.icbabancard.org/tcmbank or call (800) 242-4770.
About ICBA Bancard
ICBA Bancard is the wholly owned payment services subsidiary of the Independent Community Bankers of America. ICBA Bancard provides community banks with equitable access to cutting edge credit card options, debit card options, ATM and merchant processing solutions as well as exclusive services including the Fraud Loss Protection Plan, portfolio consultations and portfolio analytical tools. For more information, visit the ICBA Bancard website at www.icbabancard.org or call (800) 242-4770.