ICBA expanded its marketing kit that encourages consumers to switch to a community bank. The switch kit now offers a customizable op-ed in addition to a news release and graphic.
ICBA offers the switch kit as part of its new Community Bank Marketing & Communications toolkit to further differentiate community banks amid the continued fallout from megabank misconduct.
The toolkit also features best practices, interview tips, sample social media posts, and an editorial calendar to support community bank marketing plans and strengthen brand awareness.
Access ICBA Marketing Toolkit