ICBA Go Local Initiative

History and Milestones

The Go Local Program Continues to Gain Steam

The Go Local campaign was launched in October 2011. Since then, the program has celebrated many milestones and continues to grow in popularity and geographic reach.

Go Local Timeline
Nov. 5, 2012 Go Local for the Holidays campaign officially launches for the 2012 holiday shopping season.
April 14, 2012 Sara Snow promotes an Indianapolis Cash Mob, which encourages the community to shop locally, and also banking at a local community bank on WTHR-TV.
April 2012 Sara Snow speaks on going local in the Independent Banker magazine.
March 6, 2012 Green-living guru, Sara Snow (creator and host of two natural/green lifestyle cable programs for the Discovery Networks—Living Fresh and Get Fresh with Sara Snow), shows her support for the Go Local initiative with a kick-off blog post.
Nov. 16, 2011 Go Local goes to Times Square during the holiday season with this video ad looping every hour from mid-November to New Years.
Oct. 11, 2011  The Go Local initiative was officially launched with this press release.

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