"GO LOCAL" INITIATIVE ADOPTED BY COMMUNITY BANKS NATIONWIDE
You eat local, you shop local, why not bank local? That’s the idea behind ICBA’s Go Local initiative: inspiring consumers and businesses alike to re-invest in their own communities through their local community bank.
As small businesses themselves, community banks only thrive when their customers and communities do the same, so taking care of customers and looking out for the best interest of their community is ingrained in the way they conduct their business each and every day. As relationship lenders, community banks focus on banking needs of local families, businesses and farmers.
Community banks are locally operated financial institutions that empower employees to make local decisions to serve their customers, providing services to the rural, suburban and urban marketplaces and are a primary lending source for farms and small businesses.
Community banks make nearly 50 percent of small business loans and 82 percent of agricultural loans. Tweet this
Nationwide, community banks employ 765,000 Americans and create countless jobs nationwide thanks to their role as a local lender.
Simply put, community banks are prolific local lenders that serve a pivotal role in making Main Street thrive.
To follow the conversation on Twitter, use the hashtag #GoLocal.
ARE YOU A COMMUNITY BANK?
HELP STIMULATE YOUR LOCAL ECONOMY BY SUPPORTING THE GO LOCAL INITIATIVE
Through the Go Local® initiative, ICBA strives to provide community bankers with access to resources and information to help them sustain their own community’s Go Local initiatives. With tips on partnering with local restaurants and small businesses, Go Local can have broader benefits than just generating business for the community banker. Go Local keeps business in the local community, generating revenue for small businesses, creating jobs and instilling a sense of community in all those who participate.
Visit the Go Local resource center for marketing and communications ideas, materials and customizable resources that can help you jump start your own Go Local program, and be sure to share with ICBA your progress and successes in Go Local. Contact firstname.lastname@example.org.
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