LAUNCH A CAMPAIGN

GO LOCAL PARTICIPATION IDEAS FOR COMMUNITY MEMBERS

  • Reach out to your community bank to see if they are participating in Go Local.

  • Encourage friends and family to “cash mob” a locally owned and operated small business.

  • Join the conversation! When engaging in social media, use the #BankLocally hashtag.

  • Visit your local farmer’s market during peak season. There are plenty of local vendors you can support that offer one-of-a-kind items, which might be unique to your hometown.

MARKETING IDEAS FOR COMMUNITY BANKERS

IDEAS TO HELP GET YOUR GO LOCAL CAMPAIGN OFF THE GROUND 

  • When engaging in social media, be sure to use the #BankLocally hashtag to be a part of the conversation.

  • Offer to do an information session for local prospective entrepreneurs who are interested in starting a small business. Outline how the application process works and how community banks like yours have the local expertise to help them get started.

  • Partner with the local chamber of commerce or county government, hold a small business forum to help connect successful local small businesses with start-ups.

  • Partner with the local chamber of commerce to host “Go Local” mixers to help connect small business owners with local providers to reward customers who shop locally.

  • Profile your small business customers in your local advertising. Demonstrate that you are making a real difference in the community by supporting local small businesses.

  • Work with your small business customers to host guest blog posts where you can share content and speak to new audiences on your blog as well as theirs.

  • Set up a place in your lobby to highlight local small businesses your bank supports.

  • Use “Go Local” as a way to open a conversation with new small businesses in town. By doing so, you can help differentiate your community bank from other financial institutions in your area.

  • Have a contest to encourage your consumer banking customers to use as many local merchants as possible. Offer prizes supplied by the small business owners.

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