No one at First Bank Financial Centre is more active in philanthropy and community building than its president and CEO, Mark Mohr.
Named ICBA 2015 Community Banker of the Year, “Mark has created an environment where community involvement and volunteerism is encouraged and supported,” said Jeff McCarthy, First Bank Financial Centre’s vice president and marketing director. “He leads by example and because of our culture hundreds of organizations and individuals are impacted positively each year in the communities we serve in southeastern Wisconsin.”
In fact, eighty percent of First Bank Financial Centre’s employees, including all management, have been involved in some kind of volunteer work over the past two years contributing an incredible 10,000 volunteer hours to approximately 400 organizations.
So when the bank relaunched its Facebook page, they decided to highlight the CEO’s volunteer efforts – and show that FBFC is a fun and personable community bank. Heather Koltermann, senior marketing representative, noted, “We wanted something to create buzz and increase engagement with our customers and employees on social media.” Now whenever Mohr’s volunteer efforts take him out of the office you can find him (or his bobble head) by following the bank’s Facebook page.
At the John Roebling Bridge, Cincinnati, Ohio
At the Wild Horses Monument
(also known as “Grandfather Cuts Loose the Ponies”)
in Central Washington