Seminar: Strategies of Branching

03/27/2006 - 03/28/2006

Tampa, FL

It's hard enough battling the competitors you know. How are you supposed to compete against the new alternative financial services channels sprouting up in this digital society? The answer lies in developing a well-balanced, branded, service-delivery strategy. Competition for a share of your customers' wallets has never been greater—and it's only going to grow. Be prepared to grow with it.

Learn, step-by-step, how to develop a strategy and the role branching can and should play in reaching your customers. This is the most comprehensive branching seminar available today.

Topics include:

  • Creating a more powerful brand
  • Identifying key branching opportunities
  • Competitive analysis that uncovers strengths and weaknesses
  • Growth projection models to determine future personnel and space requirements
  • Estimating models for accurate budgets
  • Effective branch communications and strategy development
  • Service delivery alternatives, store fronts, and in-store locations
  • Employee development-getting your employees to deliver the brand promise

Instructor: Kevin Blair

Who should attend: Presidents, CEOs and directors

ICBA Members (prior to Feb. 27): $495
ICBA Members (after Feb. 27): $595
Nonmembers: $695
Bank Director Program Participants: $395

12 CPE Credits

Hotel Information:
To make your hotel reservations, contact Embassy Suites Tampa Airport/Westshore at (813) 875-1555.
Rate: $149.00
Reservation Deadline: 3/4/2006

For special pricing or for more information, call 800-422-7285.