The ICBA LEAD FWD Summit and #BankSocial Collaboration
The #BankSocial conference was developed to inspire financial professionals to meet customer expectations while navigating the regulatory environment of our industry. Marrying content marketing and retail banking, the #BankSocial conference has grown exponentially as social media and digital marketing have emerged as vital components of relationship building.
This November #BankSocial is joining ICBA's LEAD FWD Summit as we strive to help community banks continue making a difference for employees and communities by developing a network of professionals embracing a forward-thinking culture of customer and employee engagement.
John Siracusa: #BankSocial Founder & Creator of "Bank On It" Podcast
In an effort to transform the way banks interact with communities, John Siracusa founded #BankSocial, an in-person conference teaching retail bankers through a powerful experience how to create a social media bank culture to drive new business and increase revenue.
“Most banks are distracted with trying to remain compliant with all the new regulations coming down the pipeline,” Siracusa said. “So they don’t utilize social media tools & strategies that could really help their business grow and connect with their communities in a much more meaningful way.”
Siracusa’s passion for educating financial professionals about the power of connection in social media extends to his collaboration with ICBA at LEAD FWD 2017 to help attendees become a part of an unparalleled experience that together can LEAD the industry FWD!
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