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Last update: 10/20/14

Online: Customer Profitability Analysis

An area of increasing interest is the role strategic financial managers can play in building customer profitability. While organizations recognize that exceeding customer expectations is necessary, long-term viability requires that those expectations are exceeded profitably. This two-module program will explain key concepts and issues related to understanding the determinants of customer profitability; how an analysis of customer profitability can be carried out; how to use customer profitability information to build a more profitable customer base; and how to convert unprofitable customers into profitable ones.

Target Audience: Managers, entrepreneurs, accounting professionals

Skill Set: Business Management, Innovation, Organizaion, Planning

This program contains 3 module(s).

2 CPE Credit(s)

Category:  Finance

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