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ICBA 2013 Convention banner

Your Bank, Your Brand & Social Media Workshops

The following is a preliminary list with brief descriptions of educational workshops. (subject to change)

Maximizing Your Community Bank’s Social Media Marketing Strategy*
While community banks have come a long way technologically, for many, social media still represents the next frontier. Learn how to take advantage of a social presence, change negative social sentiment into a positive customer experience and maximize the value of Facebook, Pinterest and other social channels to increase engagement and drive brand advocacy.
Speaker: Beau Ballin, Director of Marketing, MotivAction

Social Media on Steroids*
Learn how to transform your community bank’s social media platform from potential liabilities and time wasters to revenue generating brand enhancers. This is the perfect workshop for the community bank who has little to no experience with social media.
Speaker: Clayton Clark, Business Coach, Make Your Life Epic

* These workshops/sessions qualify for one continuing professional education credit. To qualify, you must attend the entire session. Name badges will be scanned at the end of the session.

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