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Last update: 07/26/14

IDEAS TO PARTICIPATE IN NATIONAL HOMEOWNERSHIP MONTH

Every bank should design their activities to fit their location, size, and available staff. This is an excellent opportunity to introduce your bank to prospective customers.

  • Run ads in local newspapers and realtor publications.
  • Post flyers and posters in branches.
  • Offer extended hours to come into the branches to discuss mortgage terms or concerns.
  • Host a homebuyer education seminar.
  • Encourage community members to come into your bank to set up an appointment.
  • Offer an incentive if the customer finances with your bank.
  • Bring in a representative from Consumer Credit Counseling.
  • Partner with community development groups, realtors, homebuilders, and chambers of commerce.
  • Send letters to existing ARM mortgage customers and HELOC customers to contact your bank if they had questions regarding their loan product, or were anticipating refinancing or purchasing.
  • Cross-promote other bank products, such as deposits, CDs, investments, small business packages, trust services or other niche programs.
  • Have child-friendly activities so working parents have time to talk with bank staff about their banking needs.
  • Consider having a translator if you have a multicultural community.
  • Show support for future leaders by sponsoring a school activity like a community service or financial literacy project. Activities like these will establish your bank's commitment to the community and help to make important programs happen.





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