Regulation B states that a creditor must not make any oral or written statement, in advertising or otherwise, to applicant or prospective applicants that would discourage on a prohibited basis a reasonable person from making or pursuing an application.
Fair Housing states that it is unlawful for any lender to discriminate in it housing related activities. The phase housing related includes all lending activities including advertising, property appraisal, sale of property, lending practices and recordkeeping. In addition, Fair Housing prohibits the use of use of racially exclusive images, the FHA makes it unlawful to make or print a statement or advertisement with respect to the sale or rental of a dwelling that indicates a preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status, or national origin or the intention to make any such preference, limitation, or discrimination. For example, using only white individuals in advertisements for home equity loans, may suggest that only white applicants need apply. Fair Housing also requires any lending related advertisement to use the Equal Housing Lender logotype or the Equal Opportunity Lender logotype. In addition, the bank must maintain the Equal housing lender poster (12 CFR 334.4(b)), and/or HUD’s fair housing poster in its lobby, plus in the mortgage loan area at all times.