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Marketing Manual

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Card Marketing for Main Street

ICBA Bancard is pleased to introduce a definitive resource for winning strategies and best practices for your bank’s card program. Entitled, “Card Marketing for Main Street,” this comprehensive guide featuring nine main sections and an assortment of reference materials was written to help your bank develop and grow its card program. This resource, including links to pertinent online sites, a glossary of industry terms and several sample letters, surveys and analysis work sheets, offers a how-to for community banks focused on developing and maintaining a profitable card business. If you have been looking for a one stop, card marketing guide, look no further.

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Introduction  by Scott Broughton, ICBA Bancard Vice President

Marketing Manual Reference Tools

Sprinkled throughout “Card Marketing for Main Street” are several sample forms and documents (listed below) to help construct and communicate your card program to customers.