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Last update: 04/21/14

ICBA Policy Resolutions for 2014
Track I: Legislation and Regulation

STRENGTHENING MEMBERSHIP

Position

  • ICBA, the nation’s voice for community banks, exclusively represents community banks of all sizes and types. ICBA is dedicated to maintaining the highest value membership available to community banks.

  • Through banker-to-banker recruiting, regional calling officers, segmented marketing, member relations team and exceptional member benefits, ICBA is growing its strong membership base.

Background

To help build a stronger trade association, ICBA explains its distinct, multifaceted membership benefits to all community bankers through effective communications and information distribution. ICBA’s recruiting efforts articulate to members and non-members ICBA’s focus on finding positive solutions for community bankers’ legislative and regulatory concerns, and enhancing community banks’ franchise value in the marketplace by providing competitive products and services, and top-notch education.

ICBA builds stronger relationships with new and existing members through a variety of outreach programs, and its regional calling officers, who visit with senior bank management to better understand individual banks’ needs and explore solutions. ICBA provides personal visit outreach through Western, Northeast, Midwest, Great Lakes, Central Plains, Mid-Atlantic, Southeast and Southwest offices.

Staff Contact: Paul McGuire

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